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SEO SEO British Columbia- Certain Facts About The Game Of Link Building

By: Tara Jackson

We know search engines were created, there was a constant head to go between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The web is full if conflicting SEO recommendation on how to realize prime rankings. This text hopes to clear up some of the confusion.

In the start it was sufficient to have an adequate amount of keywords on your web site in order to rank highly within the search engines. This led to keyword spamming, a follow that still continues these days amongst inexperienced poeple.

Then along came Google and therefore the goal posts shifted. Google put more stress on webpage linking, Their thought was straightforward - if one website had a link to another website, then it had been as if the first website was placing a vote of confidence for the second website's content and therefore the second web site should be helpful and relevant to the readers of the primary website. So the Google Page Rank was invented.

Soon the webmasters and internet marketers need to work. This saw the emergence of link forms and reciprocal linking sites. Net marketers declared that the more links that appeared on your site, the upper it'd rank in Google. Suddenly link pages from websites started to run into multiple pages because the race was on to exchange links with whoever would agree. Some sites started to possess thousands of links purpose to their sites and commenced rising in the search engine rankings.

Of course the game of cat and mouse with Google continued as the search engine large once once more changed its algorithms.

It is now widely accepted that previous linking ways are failing as a result of of what Google currently expects from links.

Google expects links on a site to be relevant to the readers of the initial site.

Google offers a abundant higher priority to at least one-approach links without a reciprocal link in return.

It's better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and additionally to vary as various instances of the identical anchor text without variance will be interpreted as keyword spamming.

The importance placed on the higher than factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Thus most of those sites weren't relevant to the first site.

The reciprocal linking strategy conjointly negates the one-way linking most well-liked by Google. Most link directories contain the identical anchor text in all links, as this anchor text was advertised on the "link to us" page.

So Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.

That's why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.

Article Source: http://articles.tiptopweb.info

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SEO SEO British Columbia- Certain Facts About The Game Of Link Building