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Kindle Fire Tablet

By: pietro marletta

The wraps are finally off Amazon's Kindle Fire tablet. Its splashy entry into the tablet firestorm was hard to miss--Amazon made quite a statement with its $199 price--and yet I'm underwhelmed. Although reporters were not allowed to touch the Kindle Fire usually in the demonstrations following Amazon's New York launch event, I spent considerable time observing the tablet in action, and grilling Amazon executives about different features. My gut reaction to what I saw today: This isn't the Amazon tablet we've all been looking for.

The rumor mill had been rife with talk of an Amazon Android tablet for months. And no wonder: Amazon is the one company whose shopping services could create an integrated tablet experience that offers Apple a run for its money. What Amazon announced today using the Fire is a smaller amount of your ready-to-use tablet and mare like a targeted companion for Amazon's content and cloud services.
Where Amazon Stumbles

The Kindle Fire is restricted in several meaningful ways. For starters, it ships with just 8GB of memory. That isn't a great deal of space for the type of content I can easily envision consumers clamoring make use of when using the tablet. Surprisingly I got multiple different answers from Amazon execs when I asked them just how much space a typical 2-hour movie takes up: The best intelligible from the answers suggested that up to twenty movies could reside for the device at once, but the reply clearly shows that, since you amass your digital media collection, you'll need to create hard decisions about what you need to have on your Kindle Fire and if you should have it--not unlike the quandary over what should stay in your DVR. Forget taking the whole five seasons of Babylon 5 with you wherever you go, in addition to carrying lots of video in case your device can be packed with music. Yes, device media management has the possibility to be quite tiresome over time--though just how tiresome is impossible to mention until we have working devices in our hands.

It is possible to side load content of your own personal, but you'll also have to shop for your personal apps to experience that content. The video player is solely for Amazon purchased or streamed content, and also the device has no image gallery for showcasing your preferred snaps.

Amazon Kindle Fire First Impressions: Solid but Limited another limitation may be apps. The Kindle Fire uses a variation of Android 2.3, with its own mostly unique interface; I say "mostly" because every so often, while in the Web browser or in messages that popped up, I saw hints from the Kindle Fire's Android roots. Apps for your device will come from your Amazon Appstore, but Amazon stocks a fraction of the total lots of Android apps available now--just 10,000 of this 200,000 within the Android Market.

Still another issue beyond the comparatively limited app selection: Amazon again gave mixed answers regarding compatibility between the Kindle Fire plus the greater universe of Android apps. One spokesperson said that apps that concerned features that aren't within the tablet (for example a camera) wouldn't work; another said outright that the corporation can be curating apps; and still another, when asked about app compatibility, mentioned that apps would have to be qualified to work, and that some might not work using the Kindle Fire. Furthermore, when asked about the approaching Google Android Ice Cream Sandwich operating system, and how apps planned for it or Honeycomb will work on the Kindle Fire, the Amazon rep couldn't field a solution beyond noting that if Ice Cream Sandwich requires Amazon to complete something to maintain compatibility, “we'll do our best” to do so.

As a possible buyer, I would have liked more reassurance that come mid-2012, the hot Android apps will work on my Kindle Fire tablet, because the changes made towards operating system are minimal enough that Amazon expects to have the ability to work around any situations that may arise. Yes, I understand that Amazon hasn't seen Ice Cream Sandwich yet, but the company's developers should concentrate on the direction the OS is heading in, and how that may impact Amazon's ecosystem.

Amazon Kindle Fire First Impressions: Solid but Limited also was surprised by Amazon's insufficient emphasis on the quality of the reading experience on an LCD screen. I've seen the lengths to which some tablet makers go in a trial to minimize glare (applying coatings, for instance, or closing or eliminating the air gap between the glass and LCD), and to optimize the tablet for reading. Again, I received mixed answers from Kindle Fire representatives when I asked this question. One couldn't point to anything particularly that the corporation had done; the other noted that Amazon had optimized its fonts (though you can have fooled me, judging from your pixelated text I saw in today's demos). Maybe the Amazon Silk Web browser and Kindle fire book reader were still too early to be fully optimized, but let's just say that I was less than encouraged by text I saw. In fact, I was startled to determine how visible the touchscreen grid was at certain angles; some things we just should not be able to notice.

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Kindle Fire Tablet

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