Warning: session_register() expects at least 1 parameter, 0 given in /home/tiptopwe/public_html/sub-articles.tiptopweb.info/article.php on line 35
If You Build It, They Will Come!

Google
TipTop Business Web Directories - Add your sites link starting at £1


Home | Business | Small Business


If You Build It, They Will Come!

By: Robert Bylett

Great movie... but not so great for business. It's amazing how many businesses are still operating under this principle. Worse yet, many business owners will tell me how they aren't sitting back and waiting for business to come to them, but their actions tell me something different. And, it's really hard to fix something that you don't realize is broken!

Whether your business is "brick and mortar," "click and order," or a little bit of both, your business will not survive if you wait for customers to come and find you. A scary trend I've been noticing lately revolves around SEO (search engine optimization). SEO experts are helping create a belief that if you find the magic phrases and optimize your site, then customers will start flooding through the digital door.

SEO is not a panacea, it's a tool. It's also a tool that does not necessarily work for everyone. If your business is a highly niche, professional service, then your customers may not be looking for your service online. Seriously! I've spoken to people who are flabbergasted that their highly researched and optimized pay-per-click (PPC) campaign received no - that is zero - clicks. But, their services are highly specialized and the target client is a high level executive in an enterprise-sized company. Odds of them looking for the service by clicking on a PPC ad are very low.

Further, did you know it's possible to be #1 on Google and have it not be of much value? Before the world of search engines, many businesses came up with clever names that used analogies that have nothing to do with the business at hand in order to stand out. If you type the name of the business into Google, you come up #1. Yeah!! Right?? Look at the rest of the results. Do they have anything to do with your business? If not, then chances are most people typing in the words of your business aren't looking for you. And, if they are looking for you, they already know about you. So, how valuable was that #1 ranking?

Whether you're opening a restaurant or an online candy business, you have to promote your business in order for it to grow. And, by promotion, I don't mean simply listing it in the Yellow Pages or having an SEO guru optimise your site.

Now that you've built it, they'll come when you ask them to!

Article Source: http://articles.tiptopweb.info

Robert Bylett provides individualised and affordable solutions that are practical, and accelerate the profitability, enjoyment and results you get from your business. Find out more at www.foodworksconsulting.com

Please Rate this Article



 

Not yet Rated

Click the XML Icon Above to Receive Small Business Articles Via RSS!
Additional Articles From - Home | Business | Small Business
Business
Investments
Finance
Real Estate
Home Business
Wealth Building

Food and Drink
Health
Fashion
Recreation
Travel
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Submission Guidelines
Ezine Notifications
Article RSS Feeds
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Vote For Tiptop Web Aritcles Directory - http://www.articles.tiptopweb.info
at Top Article Directory List
 Top List

© 2006-2008 Articles.TipTopWeb.Info . All Rights Reserved.
Use of our service is protected by our Privacy Policy and Terms of Service

Powered by Article Dashboard