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Discover Small Business Outsourcing Tips For Beginners

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Discover Small Business Outsourcing Tips For Beginners

By: Jimmy Cox

There are two types of small business outsourcing, they are out tasking and outsourcing. Out tasking for me is that idea you go through those third party services, and you'll be going through vWorkers or Elance and those types of things. They're one off tasks, and for me it's all about testing the water and you're trying to find people to join your team.

Then there is outsourcing and when I think outsourcing, I think about getting a company on board or someone who is contracting themselves out to lots of people. An example of that might be Need An Article. I might be using Need An Article to get my articles written. They're an outsourcing company that I deal with and they work with a whole lot of other people. That for me is more what outsourcing is and I use that for recurring tasks.

Sometimes it's also helping people get ready to sit on my virtual bench. What the virtual bench is, I'm building up these players that are sitting ready waiting, good workers to jump on board and join my team.

Then there is insourcing and I think this is where a lot of people, it's a definitional thing, get mixed up, outsourcing versus insourcing. Insourcing is all about hiring staff, finding really good staff and then bringing them on to your payroll. The reason it's insourcing is they're now part of your team, you're not necessarily outsourcing. You're training outsourcing, bringing them on board to be part of what it is that you're doing. When I do insourcing, it's all about building that team, as opposed to relying on these outside companies.

When bringing people on to your team, you want to focus on making sure you get A players. What I'm talking about as A players are people who, you've all had the experience if you've been working in any industry, you'll see some people who are just stars. Some people when you give them a task, it just gets done, you don't have to think about it, they do it to as high level as you'd do it, if not better. For me, that is an A player, someone who's a little bit of a thinker, someone who can put in their own inputs and make sure that you get a very high result.

A B player is one of those people who tries to skate by, they'll do the bare minimum, they'll just try and fly under the radar. You want to make sure you identify those A players and then bring them into your team. The difference between an A player and a B player is immense. It will mean your business might be an average success, whereas if you've got A players it could be a huge success.

Brad Smart has written a book called Top Grading; it is an excellent book, all about hiring staff and bringing staff into your team. He did some analysis of hiring different staff and what it costs if you hire the wrong staff member. If you go ahead and hire the wrong staff member, he says it costs you six times their salary over the life of that particular person working with you, as money lost because you hired the wrong person. So hiring the wrong person will cost you six times as much as their annual salary would cost.

Let's say they're making $30,000, multiply that by six. That's how much hiring an A player versus hiring a B player would be worth, that difference. So what we need to do is make sure we're hiring only A players. The reason he said it was six times as much is because he calculated a whole lot of things like opportunity cost, what's the difference between hiring an A player versus hiring a B player. An A player would have given a whole lot more productivity. It would have taken less time to train them. There's all the training time that goes into building a staff member up.

That's why it's really key for me when I bring someone on board, I want to make sure I've got someone on board who is the A player. They just take so much less work to get them to a point where you need to get them to be.

What I like to do when I'm hiring, is I make sure that I hire really slowly. Make sure that you take your time. The process is rather extensive, but there is a reason for that, making sure that we only get those A players. If you identify someone very early on as not being an A player, it's a really good idea to fire them really quickly. So hire slow and fire quick, they're the two mantras.

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